Consumer Behaviour Essay Example | Topics and Well Written Essays - 2500 words - 3

Consumer Behaviour - Essay Example In the modern business scenario, sustaining customer relation is more important that the old and often unsustainable "sell-it-forget-it" attitude. To build consumer loyalty and brand appreciation, marketing managers are increasingly turning to consumer psychology to create products and ad campaigns that are more compelling to the human psyche and easily retained in the human mind. In business, everything has a life cycle. Products, services, ad campaigns etc. have a vibrant period of activity after which it loses its sheen and becomes a liability on the company that promotes it. Even concepts have a life period after which they lose their relevance. This applies to ad campaigns as well. Ad campaigns have to be devised, modified, upgraded and dispersed at the right time and with optimum intensity in order to be of any value. Ad campaigns have to be devised keeping the consumer in mind. This means that each ad campaign will have an intended audience as its focus. Depending on the focus, ad campaigns will have to change its tone and tenor to attract the attention of the audience. A textbook definition of consumer behaviour is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." 1 Not every ad is suitable for all age groups. Ads that are targeted at the young must be suited to their style and concepts. In addition, a very important point that campaigners have to adhere to is that ads must also satisfy peer pressure and not only the demands of the individual. Many young customers are easily swayed by peer pressure while older folks are more practical while considering the services that they plan to buy. Hence, while ads with a practical message often work well with older people, younger consumers

Design, Drawing and Practical Skills Essay Example | Topics and Well Written Essays - 1000 words

Design, Drawing and Practical Skills - Essay Example This it does by providing the describing the conceptual structure and empirical design. The document further applies the knowledge and skills for executing or developing product effectively and efficiently. Effective design specification gives a clear understanding of the objective of the project and helps identify the constraints involved. It further assists the design concept by allocating the required tools and resources for the whole project. It can help in installing checkpoints and regulations and ensuring the quality of the product by tracking progress (Landa 2011, p78). The required tools for the multi design include design requirement description and the work plan or the enterprise framework of the design, which carries the principles, policies and the regulation guiding the processes. It is vital for the team members of the design team have the guide that enables them get solution to their queries. The design specification document assists in the identification of the risks projected and ways of minimizing their chances of occurrence. Effective Project management in a multi-disciplinary design team is essential as it guides the activities in the project, in line with the available time and resources. Without a systematic project management framework, it is possible that the some tasks will take unnecessarily longer durations to complete, or may consume more resources. There are many project management tools as presented in the list below, Each of the tools is applicable in different project environments and specific nature of projects. Activity network for example applies in projects where the calculation of the critical path is required. Gantt chart is necessary where the sequence of activities, resources consumed and the time spent in each task is required. It also presents a graphical representation of the project activities. Work schedule is very simple as it contains the timing of each task